Experian at Cannes Lions: A Lasting Partnership

Brand Experience | Immersive Design | Festival Activation

For several years, These Days has worked closely with Experian to elevate their presence at the Cannes Lions International Festival of Creativity. What began as a yacht activation evolved into a more immersive and personalised experience, allowing Experian to forge deeper connections with clients and partners.

Setting Sail with the Yacht

Our partnership with Experian initially started with a classic yacht activation, a popular choice for Cannes attendees. The yacht provided an exclusive and private setting for Experian’s key stakeholders to network and engage in a relaxed, luxurious environment. The intimate atmosphere of the yacht allowed for meaningful conversations against the stunning backdrop of the French Riviera, offering guests a unique and memorable experience.

Introducing the Experian Apartment

As our collaboration deepened, we transitioned from the yacht to a more tailored and immersive space—the Experian apartment. Overlooking the Mediterranean, this serene and carefully designed environment provided a welcome retreat from the festival's fast pace. With bespoke interiors, premium furnishings, and thoughtful design elements, the apartment offered a space where guests could relax, connect, and engage on a more personal level. The shift to this more intimate setting enhanced the overall experience, making it easier for Experian to foster stronger, lasting relationships with their clients and partners.

Our collaboration with Experian at Cannes demonstrates the power of evolving brand experiences. By transitioning from the luxury of a yacht to the intimacy of a beautifully curated apartment, we were able to create a more impactful and meaningful event for Experian and their guests.

If you’re looking to elevate your brand’s presence at major events, contact us today to explore how we can collaborate and make your next activation unforgettable.